Where did Nike Just Do It slogan come from?
The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his “Just Do It” Nike slogan to Gary Gilmore’s last words: “Let’s do it.” The “Just Do It” campaign allowed Nike to further increase its share of the North American domestic sport-shoe business from 18% to 43%, (from $877 million to $9.2 …
What is Nike’s current slogan?
Just Do It
The brand is known for its recognizable logo in a comma shape as well as its slogan “Just Do It.” On the 6th May 2021, Nike released a new marketing campaign called “Play New” and invites you to discover sport in a new way. The brand is already known for its bold marketing and communication moves.
Who came up with Just Do It for Nike?
Dan Wieden
The man behind Nike’s famous “Just Do It” slogan has died at the age of 82. David Kennedy, the co-founder of Portland-based Wieden+Kennedy, came up with the tagline with partner Dan Wieden to accompany Nike’s first major television campaign in 1988.
When did Nike introduce Just Do It?
It was created in 1987 by Wieden + Kennedy to accompany Nike’s first major television campaign, which included commercials for running, walking, cross-training, basketball and women’s fitness.
Does Nike translated Just Do It?
Nike’s celebrated slogan “Just do it” had no meaningful translation in Chinese. So instead, the message was transcreated to mean “Use sports” or “Have sport,” which had a more prominent impact.
When did Nike slogan Just Do It Begin?
1987
It was created in 1987 by Wieden + Kennedy to accompany Nike’s first major television campaign, which included commercials for running, walking, cross-training, basketball and women’s fitness.
Who said Just Do It Nike?
Who started Nike Just Do It?
Wieden + Kennedy
Considering how intrinsic to the brand it now seems, the slogan had inauspicious beginnings. It was created in 1987 by Wieden + Kennedy to accompany Nike’s first major television campaign, which included commercials for running, walking, cross-training, basketball and women’s fitness.
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