What is non gated content?

What is non gated content?

Through a logical chain of thought, non-gated content is content which is free at the point of use. Common examples of non-gated content include blogs, podcasts, videos, infographics and newsletters.

What does ungated content mean?

Ungated content allows visitors to access the content without filling out any forms or providing any information. Typical examples of ungated content are blogs, infographics, videos, and case studies. Content without a gate can improve trust with prospects because it removes roadblocks to valuable information.

What is a gated content?

What is Gated Content? Gated content is any media that’s placed behind a lead capture form. In other words, a user must provide personal information in order to access the content — typically an email address, phone number, or answer to a low-friction question.

What is a gated asset?

What are Gated Assets? Gated assets are downloadable offers. They can be anything from a whitepaper or eBook to a tip sheet or a self-assessment. See what types of assets fit your business best, and then generate topic ideas for each type.

What does gated mean for websites?

Gated content is content on a website that resides behind a form. This means that the website visitor must complete a form that collects contact information before they can access the content offer – thus creating a lead for your sales team.

What does gated mean in marketing?

Gated content in inbound marketing isn’t content that requires your audience to pay to access it. Gated content trades access to the content in exchange for an action from readers. In most cases, this is providing lead information like their name and email address.

What is a gated white paper?

So what’s the best answer? As you know, “gated content” is a white paper, special report, or any other content you give to a site visitor after they complete a registration form.

What is a gated offer?

Gated offers are targeted, gated promotions designed for members of a particular group based on their occupation, life stage or affiliation, such as “college student” or “member of the military.” Done correctly, the process for redeeming a gated offer is protected by digital verification, a step that checks consumers’ …

When should content be gated?

If they can just come to the site, read one page and then they buy, why would you gate anything?” Guido says. “The more complex whatever you’re trying to sell is, the more likely it is you should have a gated content strategy because you’re going to need to educate people way earlier in the process.”

What is the difference between gated and ungated content?

Ungated Content. While gated content is a strategy for lead generation, ungated content is meant to improve SEO and increase brand awareness. Ungated content could be blog posts, infographics, or YouTube videos. On the other hand, gated content could be white papers, ebooks, or webinars.

What is gated content?

What is gated content? A piece of content is gated when it’s ‘locked’ behind some kind of electronic gate. To access a gated resource, a reader will usually need to opt-into a form and give some type of personal information (such as email, social media account, phone number, etc).

What is a gated resource?

A piece of content is gated when it’s ‘locked’ behind some kind of electronic gate. To access a gated resource, a reader will usually need to opt-into a form and give some type of personal information (such as email, social media account, phone number, etc).

Should you add more gated content to your landing pages?

Adding more gated content just creates friction along the learning path. Imagine your marketing team created a useful, 30-page industry report, and a targeted campaign will bring 1,000 visitors/month to the landing page. Option A: place the report behind a gate, to generate as many leads as possible.