What is Coca-Cola communication strategy?

What is Coca-Cola communication strategy?

Coca Cola relies on media extensively to conduct its integrated marketing communication strategy. The choice of media used by the company includes newspapers, magazines, internet, television, cinema, radio, posters and billboards.

How does Coca-Cola use integrated marketing communication?

The integrated components used by Coca Cola employed a mass media methodology which included television advertising, print media and banner ads. The approach utilized a marketing mix of advertising, direct marketing, as well as Web based interactive and social media marketing and sales promotion.

What is the product strategy of Coca-Cola?

Coca Cola follows a price discrimination strategy in its marketing mix. This means that they charge different prices for products in different segments. The beverage market is considered an oligopoly, with a small number of sellers and a large number of purchasers.

What are the objectives of Coca-Cola company?

The goal of The Coca-Cola Company is ‘to be the world’s leading provider of branded beverage solutions, to deliver consistent and profitable growth, and to have the highest quality products and processes. ‘

How does Coca-Cola communicate with customers?

Currently, the communications that are organized by the firm include: advertising, direct marketing, interactive/ internet marketing, sales promotion, public relations, personal selling, and sponsorship marketing. Advertising is extremely important for this company, this is because its giant customer base is so global.

Does Coca Cola do direct marketing?

Perhaps the most significant direct marketing strategy conceived, Coca Cola began featuring Santa in their ads in the 1920s. Coca Cola is now such a part of Christmas that even a slight change to the ads cause people to write into the company.

How successful was the Share a Coke campaign?

The result was that 1.25 million more teens tried a Coke during the following summer and sales of participating Coca-Cola packages rose by a phenomenal 11% in the US. ‘Share a Coke’ in the US was more successful in driving sales than in any previous market that had run the campaign.

What are the values of Coca Cola Company?


  • We value diversity, equity and inclusion. 700,000+ people around the world work at Coca-Cola and our bottling partners.
  • We value equality. Empowering people’s access to equal opportunities, no matter who they are or where they’re from.
  • We value human and workplace rights.
  • We commit to supplier diversity.

How does Coca-Cola communicate with their stakeholders?

This communication typically happens in two varieties—“News from the Coca-Cola Company” newsletters and event invitations. The newsletters the Coca-Cola team shares inform stakeholders on projects Coca-Cola is taking on, such as grant announcements or community activities.

How does Coca-Cola communicate the message of their brand to the audience?

The company uses catchy or “happy” slogans in order to hit the target audience emotionally and encourage them to buy the product. As we discussed in the previous paragraphs, Coca-Cola uses advertising to create awareness among the potential customers about their products.

How do Coca-Cola communicate with customers?