What is a jacket copy of a book?

Jacket copy is exactly what it sounds like—it’s the copy you find on the inside flaps of jacket of a hardback book. On a paperback—where there’s no jacket—you find it on the backcover. Jacket copy is sales copy. It lets the reader know what the book is about, why they should care, and ultimately why they should buy it.

What is a book jacket writer?

It is short, succinct copy that sends a strong message about your writing. A Book Jacket. The purpose of a book jacket blurb is to present a small snapshot of what readers will find inside the book. It is designed to stimulate the curiosity of potential readers by highlighting key elements of the book’s contents.

What does a copywriter do in publishing?

Copywriters, or Marketing Writers, are responsible for producing engaging, clear text for different advertising channels such as websites, print ads and catalogs. Their duties include researching keywords, producing interesting written content and proofreading their work for accuracy and quality.

How many words should a book jacket be?

A book blurb (also called a “back-cover blurb” or a “book description”) is a short description of the book’s main character and conflict, usually between 100 and 200 words, that traditionally is included on the inside cover or on the back of a book.

What makes a good jacket copy?

Tips for Writing Good Copy for Your Book Jacket

Write to Persuade. The purpose of your book jacket’s content is to convince the reader to select the book and read it.
Keep It Short. Hone the copy to 150-200 words.
Use Keywords.
Craft a Compelling Headline.
Identify the Format.
Include Your Bio.

Do you keep dust jackets on books?

A 2012 poll on Goodreads of more than 4000 users found that 7.5% discard their dust jackets. In that same 2012 Goodreads survey, almost two-thirds of participants said they remove the dust jacket while they’re reading the book and return it once they’re finished.

What is a book jacket blurb?

In simple terms, a blurb is the short yet descriptive account of the book that goes on the back cover. The blurb should include any information that represents the book best and intrigues the readers.

Do authors read the books they blurb?

Well, the short answer is: The blurb isn’t exactly meant for readers — at least, not entirely. By the time a blurb gets to the reader, by the time it’s resting on a book in a display, it has already done most of the work it’s supposed to do.

Do I need a degree to be a copywriter?

“Teaching writing, including copywriting, requires at least a master’s degree. Further, on a master’s level, you are often afforded more opportunities to work with professional writers and learn the business side of writing as well as the mechanics of it.”

Do authors write their own blurbs?

technically, no. but in my experience, writers could suggest what kind of blurb they want to the publisher. especially if the book targets specific kind of readers, for example: teen girls with certain slangs.

What is a book jacket copy?

Book jacket copy is formatted and presented differently for works of fiction and works of nonfiction. A fiction back jacket blurb presents the main characters, the problem they face, and stakes in not solving it.

What should be on the back of a book jacket?

Write to Persuade The purpose of your book jacket’s content is to convince the reader to select the book and read it. You’re not writing a synopsis. You’re writing to persuade, which makes this a copywriting project. Your blurb on the back of the book shows the reader what the book will do for her.

Should I put my resume on the book jacket?

You don’t need to include every detail from your resume on the book jacket – only those relevant to this particular book. Save your complete bio for a page inside the book. This way, you also save word and character counts for persuading your reader to choose your book. Getting Started Writing a Book

What should be included in a book jacket blurb?