Is Think Different still Apple slogan?
“Think different” is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. As of 2020, “Think different” was still printed on the back of the box of the iMac, and possibly elsewhere.
When did Steve Jobs say Think Different?
August 8, 1997: At Macworld Expo, Steve Jobs introduces the world to Apple’s new slogan, “Think different.” The catchy marketing reassures fans that Apple is exiting its mid-1990s dark age and once again making products customers will love.
Who created the Think Different slogan?
While Steve Jobs didn’t create the advertising concepts, he does deserve an incredible amount of credit. He was fully responsible for ultimately pulling the trigger on the right ad campaign from the right agency, and he used his significant influence to secure talent and rally people like no one I’ve ever seen before.
Who said Think Different?
‘Think different’ ad campaign returns Apple to its roots The ad copy itself sprang from copywriters Rob Siltanen and Ken Segall (the latter of whom also named the iMac). The “think different” line came from Craig Tanimoto. He also had the idea of pairing up Apple with different 20th-century thinkers.
Which company has the slogan think differently?
08: Apple (1997) – Think Different. It’s easy to forget just what a perilous state Apple was in when Steve Jobs returned to the company in 1996.
When did Steve Jobs say here’s to the crazy ones?
During the 1983 Apple Keynote, Steve Jobs unveils the famous ‘1984’ Apple commercial directed by sci-fi director Ridley Scott (Alien, Blade Runner). The ad debuted for the masses in 1984 during Super Bowl XVIII.
What is the meaning of Think Different?
To think differently is to be bold in your choices, to be expressive in your views and certainly to be artistically true to yourself. To successfully think differently is really to be more conscious of your choice to make each one reflect your value.
Why did Steve Jobs say you have to be different?
Steve Jobs introduced the slogan at Macworld just months after returning to Apple as interim CEO, telling the audience “you always had to be a little different to buy an Apple computer.” It was a totally different computer, worked in a totally different way, used a totally different part of your brain.
What was Steve Jobs’ “Think Different” campaign?
The “Think Different” campaign was the only campaign we had in our bag of tricks, and I thought for certain we were toast. Steve then paused and looked around the room and said out loud, yet almost as if to his own self, “What am I doing? Screw it. It’s the right thing. It’s great. Let’s talk tomorrow.”
What is Apple’s “Think Different” slogan?
Twenty years ago today, Apple launched the iconic “Think Different” ad campaign, which still resonates today, 15 years after it ended. Steve Jobs introduced the slogan at Macworld just months after returning to Apple as interim CEO, telling the audience “you always had to be a little different to buy an Apple computer.”
What did Steve Jobs say about buying a Mac?
Steve Jobs introduced the slogan at Macworld just months after returning to Apple as interim CEO, telling the audience “you always had to be a little different to buy an Apple computer.” He went on to say… I think you had to really think differently when you bought a Mac.